CustomXM Awarded New Federal Trademark

June 10, 2009

CustomXM Awarded Federal Trademark for Cross Media Marketing Tool

Custom Printing Company, Inc. of North Little Rock, Arkansas (CustomXM) was granted approval from the United States Patent and Trademark office for a new trademark under th name of GetNtheGame.com®. 

GetnTheGame.com® is a turn-key, cross-media marketing tool that integrates printed game cards and the internet to assist end-users with opt-in data collection. This new solution has proven to be highly effective for use at sporting events, restaurants, festivals, and a variety of retail outlets. GetNtheGame.com® utilizes the powerful integration of variable data printing, database targeted marketing, purls, online opt-in data collection and online coupon generation to build customer loyalty, customer activity and generate valuable customer data for future marketing efforts. 

GetNTheGame.com® campaigns use variable data printing to create game cards to distribute topatrons upon leaving or exiting a venue. Game card recipients are directed to a unique web landing page, where they are guaranteed to win a prize upon submission of requested information. Participants are then automatically notified via e-mail of the prize they have won, and an on-line coupon is automatically made available for future redemption.

CustomXM is a regional leader specializing in print-centric marketing support tools for its clients. CustomXM offers targeted marketing, print-on-demand, Web-to-print and Personalized Cross-Media applications that utilize digital and traditional printing methods.

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