From its beginnings, our company has been about family. In the early 1960’s, my father, Ira Strack, bought an offset press and began operating Custom Printing out of his garage as a part-time business while he worked full time at International Business Forms. In 1966, he partnered with an associate, bought some additional equipment, and opened Custom Printing Company at our current location in North Little Rock, Arkansas.
My mother, Mary Lee, joined my father and they became full owners in the business. Since then, the company has undergone no fewer than five expansions. In the early 1970s, we were the first commercial printer in the area to embrace the new “direct-to-plate technology”, and a few years later we were also the first to install high-speed copiers.
After a 5 year career in public accounting, I came to my senses and began working at the company in 1990. Since joining the company, I have shared our company’s long-time commitment to providing our customers with the best service and products at the most competitive prices. As a result, Custom Printing Company enjoyed a continual growth in sales and profits by applying advances in printing technology while delivering value to our customers.
For several years we watched closely as traditional printing was modified and reinvented by the “digital revolution.” Instead of resisting these changes, we embraced the new technologies to insure that we could continue to provide our clients with the communication tools they need to succeed. In short, to help our clients grow their business… we had to transform ours. So began our transition from Custom Printing Company to CustomXM.
The integration of digital printing, database technology and the internet forever changed the face of marketing. The marketing strategies needed by our clients moved beyond a simple print job. We soon realized that our value to our customers was based on being able to offer them cutting edge technologies that enabled them to develop and track very sophisticated marketing campaigns. We realized that our traditional role with our clients was changing. Instead of being seen as just a resource for commercial printing services only, we are now a one-stop shop for cutting edge marketing solutions.
We have invested in state of the art digital printing capabilities that position us as a regional leader in variable data printing and one-to-one marketing. Our cross media tool, GetNtheGame.com®, allows us to integrate online marketing with our printed products. CustomClick, our online digital storefront, allows our customers to place orders, review proofs, send files and manage their inventory from their desktop computers.
As you can see, our story is one of constant change as we apply long held traditions of values and integrity to cutting edge technology so that we can continue to be the printer of choice for our customers. All in all, we have tried to be responsible to our customers, our employees, our suppliers and ourselves- which is what our history and mission have always been about.
Get the right message to the right people at the right time...the first time
Using our integrated tools, let us help you develop personalized, measurable programs across print,email,web and interactive media
Maintain branding standards and print the high-quality marketing collateral you need...only when you need it
Give your associates, clients and channel partners online access to customize,order,and proof materials