Arkansas Travelers
The Arkansas Travelers, also known informally as The Travs, are a Minor League Baseball team based in North Little Rock, Arkansas. The team, which plays in the Texas League, is the Double-A a liate of the Los Angeles Angels of Anaheim Major League club.
Challenge:
Throughout the season, the Travelers host a variety of on- eld promotions, which are underwritten by commercial sponsors. The promotions department has no viable way of tracking the e ectiveness of these paid sponsorships. Additionally, the organization has not been able to e ectively collect true demographic information about its patrons.
Solution:
GetNtheGame is an on-line, interactive tool that allows you to capture information about participants in your events. The GetNtheGame concept was utilized at two consecutive home games during the regular seaons. Game cards were distributed to patrons as they exited Dickey-Stephens Park. Participants then logged on to a speci c URL and entered the appropriate password associated with the game card. After completing a brief on-line survey, they were immediately noti ed what prize they had won. Prizes included a free concession item, free souvenir cap, free tickets or cash.
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