Savor the City
The Little Rock Convention and Visitors Bureau supports organizations in the Little Rock, AR area that benefit from travel, entertainment and convention business such as restaurants, entertainment venues and hotels. The mission of the bureau is to develop business opportunities for these entities and to that end they are supported by tax revenues on these services.
The purpose of the direct marketing campaign was to increase awareness and drive traffic to participating restaurants and to provide valuable data about the patrons to restaurants for use in refining future marketing efforts.
Utilizing CustomXM’s trademark interactive direct marketing tool, GetNtheGame, approximately 2500 cards were distributed to area restaurants that incentivized the patrons to go online to the microsite where they provided valuable database information and received a coupon for a discount or a gift for their efforts.
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