Sometimes it is personal.
At CustomXM, we believe that effective marketing communications are interactive and market based, rather than reactive and project based. Identify your customer and then learn as much as possible about them and craft your sales and marketing material to them…. personally. This is your target…. a PERSON you are selling to, not a vague idea of someone who might or might not be interested in your product or service.
Targeted Marketing allows you to develop highly relevant communications that deliver higher response rates and more return on your marketing investments. We accomplish these goals by combining variable digital printing with a concise database. Our techniques enable you to speak individually to your prospects with a specific focus related to your sales goals.
Lets say a retail clothing store is having a sale and wants to push particular products to different potential clients. We would acquire a database of households in the zip codes they are targeting. The database would contain names, addresses etc. and we would add basic information like images and product information to the database.
The next step is to develop a creative design that allows the specific information to be mined from the database and applied to the printed piece using variable data printing. For example, if the recipient is a female, the printed piece would be populated by an image we picked for females, product that was targeted to females and copy that supported these choices. If the name is a male name, we would use images, products and copy that was directed at a male audience. Very simple…and very powerful.
Communicating with your customer by adding specific relevant information, personalized with their name, personal likes and dislikes and other specific information drastically impacts the power of your message. Think of the possibilities. Tailor your messages according to an individual’s specific wants and needs. Appeal directly to them. Mass mailings suddenly become highly targeted, telling diverse audiences different things and most importantly exactly what they want to hear! Instead of mass-producing a "static" document that will deliver just one message to 10,000 customers, create a dynamic document that will deliver 5,000 different messages to 5,000 different prospects.
Research has proven that when you send relevant messages, response rates soar. By combining our variable technology and your customer data, we can create targeted communications that are meaningful to each recipient who receives them. What are you waiting for? Transform your traditional marketing into highly relevant, one-to-one communications that click with audiences.
Get the right message to the right people at the right time...the first time
Using our integrated tools, let us help you develop personalized, measurable programs across print,email,web and interactive media
Maintain branding standards and print the high-quality marketing collateral you need...only when you need it
Give your associates, clients and channel partners online access to customize,order,and proof materials